As the CEO/Chief Content Officer of Contend, Amato is known as an innovator in the world of marketing and entertainment. Amato, previously, was the President/CCO of Omelet, an award winning agency that he co-founded in 2004, and also formerly served as a Creative Leader at TBWA\Chiat\Day. He has worked with notable clients such as Bud Light, Microsoft, Tribune, Walmart, AT&T, PlayStation, Lexus, Facebook, Samsung and Harley-Davidson. An innovative storyteller and thought leader, Amato has consulted with the White House, is a frequent speaker and moderator at numerous conferences and is a writer and producer of original long and short form content.